True and fake followers

https://elements.envato.com/blogger-talking-with-followers-online-9KVJN6L 67% of brands are concerned about influencer fraud. Companies that avoid working with influencers who have fake followers and fake likes get the most out of their investments. Detecting fake followers on Instagram is an important rule for creating a successful marketing campaign. The scam of fake influencers can generate a high ROI and…

How influencer marketing influences consumer behaviour

https://elements.envato.com/happy-young-caucasian-influencer-using-mobile-phon-9PD9WRZ Most teenagers trust influencers than celebrities Teenagers believe they relate, trust and find support in the influencers they follow. About 4 out of 10 teenagers stated that they are convinced that the influencer they follow understands them more than their friends. If an influencer can create an honest relationship with her audience, there is…

How to plan the influencer marketing budget

The foundation of every influencer marketing campaign is a well-defined budget. In 2022, around 75 per cent of marketers give part of their budget to influencer partnerships. The amount of money brands use for influencer marketing varies greatly. The number of influencers a company works with and the type of online marketing campaign have a…