How influencer marketing influences consumer behaviour

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Most teenagers trust influencers than celebrities

Teenagers believe they relate, trust and find support in the influencers they follow.

About 4 out of 10 teenagers stated that they are convinced that the influencer they follow understands them more than their friends. If an influencer can create an honest relationship with her audience, there is a chance that brands can use the influencer’s voice to convey the brand’s message to their audience. 

People trust influencers’ opinions when they buy an article

According to research by the Digital Marketing Institute, about 50 per cent of consumers rely on the opinions of influencers before buying a product or service. Forty per cent of consumers said they bought a product after they saw an influencer using it on YouTube or Instagram. This can be strategic for brands because they can hire influencers to promote their products or services. 

Influencer marketing create brand awareness

According to Lexington Law, approximately 74% of the so-called Gen-Z spend a lot of time online and with the presence of both micro and macro influencers on the various social platforms, users of these platforms come into contact with influencers. As brands find influencers who can promote their products or services, they create brand awareness. 

Different niches of Influencer Marketing

With the arrival of Influencer Marketing, influencers deal to different niche audiences. Between technology and construction brands, there is no difference between what can be promoted by an influencer. For example, technology companies offer different products and this allows them to collaborate with different influencers. Smartphones and cameras generally attract most people. This means that they have to be advertised to a large consumer audience. Influencer marketing allows companies to work organically with macro-influencers that have a large following, but it also allows technology brands to make themselves known to consumers. When a construction company needs to create an Influencer Marketing strategy, it could work with famous influencers. For example, working with Bimacwoodwork, can give it access to its approximately 150,000 followers who like to work with wood. 

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