So, what is a content marketing strategy? It is a detailed approach to the content you publish on a daily, weekly and monthly basis. A content strategy takes several key marketing factors into consideration. Let’s take a look at these considerations so you can start creating an effective content strategy to market and grow your business.

It is always about the audience

Regardless of the objective, marketing channel or content format, the first thing that goes into an effective strategy is your audience. Your content needs to speak to them. It needs to grab their attention and inspire them to take some kind of action with your business.

What is the goal of a content marketing strategy?

Speaking of actions, what do you want your reader/viewer/content listener to do after consuming your content? What do you want your content to achieve? The goals, of course, range from list building to sales.

Multipurpose

Your content does not have a path. An article can be clipped and shared as a social media post. A video can be transcribed and reworked into a blog post. Decide what you can do with your content.

Experience a variety of formats

Consider creating a variety of content and test what your audience responds to. This includes memes, infographics, video content, webinars, articles and more.

Channels and integration

We have already mentioned the reuse of content for a variety of formats and channels. When creating your content calendar, be sure to plan how you will integrate your content into other marketing initiatives. For example, perhaps you are launching a new product and are holding an online webinar to promote the launch. Images from the webinar could be used on Instagram and Facebook. The webinar link could be shared on your blog and so on.

Create your content marketing strategy and constantly review it

The key to creating an effective content marketing strategy is to commit to reassessing your strategy on a monthly basis. Content plans and timing, as well as audience response and analysis, will likely dictate changes or modifications to your strategy. Furthermore, as your business changes and your marketing plan evolves, your content strategy must support you.

Create your strategy then create a programme to follow, re-evaluate and modify as needed. A content strategy is a must for a competitive company. Miss one and you are likely to miss valuable opportunities to connect, engage and sell.

You can now read our article on how to create an effective influencer marketing strategy.