Instagram reaches 500 million users a day, so if you are not already working on this social to gain more visibility, you should start now to grow your Instagram marketing.

However, as with all social media, before embarking on the management of this platform, it is important to start getting to know it in more depth. We explain below some simple rules for optimising your Instagram profile.

Optimise your account

The first step to a good marketing strategy on Instagram starts with your account. Optimise your account so that your audience can see who you are and immediately understand why they should follow you. You should write an engaging bio and use an impressive profile picture. Also use appropriate emoji: they can help you quickly grow from your followers.

Find the best influencers in your niche

Follow leading influencers and see what they publish and post similar content. Interact with that content so you will be more visible. If you think you’re savvy enough and ready to run into the general public, you can ask if they would be willing to mention you in one of their stories. Some influencers are supportive and will do it for free, others will ask you for something in return. In some cases a pay-per-click ad is therefore more useful and easier.

Public constantly

Stable post once or twice a day.

Publish shareable content

Post the kind of content your niche will love, such as images, memes, videos and stories. If they are shared, their connections will see them and, if they really like them, they might start following you.

Use popular hashtags related to your niche

Hashtags will help people to find and follow your content. Make a list of hashtags that influencers use and rotate using these to get wide coverage in your niche.

Use hashtags also in the comment sections

This will make you more visible. The caption is also better if you use a long list of hashtags.

Hosts a competition

This will create buzz and gain you new followers. Winners post pictures of themselves with their prizes.

Ask to follow you

Don’t forget to ask to people to follow you. It is a way to remind them that they can automatically get great content about your niche.

Engaged with others

Encourage a 2-way conversation. Don’t just post and ignore your followers, otherwise they will soon fade away.

Create great stories

Stories can be text, images and video. Create interesting stories for your audience. Add the best stories to your account as an introduction to your company or private profile.

Payment methods

Finally, to maximise the results of a marketing campaign on Instagram, let’s talk about paid campaigns.
Instagram offers ads through the site itself and as part of the Facebook advertising network. If you create an ad in Facebook’s Ad Manager, you can cross-post it on Instagram and view reports on its performance.

For an advertisement, you need to start with a high-quality image representative of your business and less than 20 per cent text. Next, you need an attention-grabbing headline.

So you need a description, something that will make them click on the ad to find out more. When they click, they will be directed to a certain URL. If you make the URL a Facebook or Instagram page, you will get more prominence in the ad network than an ad that takes them off the site.

Once you have created your Facebook or Instagram ad, select your audience. Who are you targeting? Audience selection will be the key to your success, so keep track of your results and adjust your ad as needed.

You could now read one of our articles to better understand how to create an influencer marketing strategy.