Over the years, the influencer is becoming a real trend in the world of strategic digital marketing planning. For this reason, companies are increasingly interested in finding the most suitable influencers in Italy to promote their brand.

However, not all of them are real influencers. This is why companies are often afraid of running into fake influencers, with fake data generated by bots that can damage the brand.

What are influencers and what is their role in influencer marketing

Let’s discover together the characteristics of this new professional figure who could give a breakthrough to marketing strategies by adopting a new form of brandend content: influencer marketing.

Influencers can be web-born like Chiara Ferragni, or they can be celebrities who use their online audience to sell their image on social media.

The role of influencers is to engage and influence – as the word itself implies – their audience, making them aware of certain articles and recommending their purchase.

Their role is crucial in generating interest in the brand as they have the ability to convey attention.

How does influencer marketing work?

Let’s delve into some valuable tips on how best to implement it.
Influencer marketing is a new marketing technique that is implemented through the use of users who have a particular following on the web, known as influencers.

One aspect to take into account when implementing influencer marketing is to assess all the details correctly, without leaving anything out. All this when choosing the influencer to whom to entrust the campaign.
Keeping the focus on the targeting of the influencer and the market segment you want to reach, and relying only on people who can do their job properly and professionally, are two important steps to take for a truly high-performing campaign.

If you want to find out more about this new frontier of sponsorship and advertising, we have a separate article on our blog.

Where can you find the best influencers in Italy to sponsor products?

Have you decided to enter this world and use influencer marketing for your company as well?
You couldn’t make a better choice, but who should you rely on to find the best influencers in Italy?

Let us first make a distinction between influencers, which can be categorised as macro influencers and micro influencers. Macro influencers are influencers with a larger fan base and (usually) a higher engagement rate, but which cost considerably more. Micro influencers, on the other hand, are growing influencers with less media power, but with more affordable prices.

If you decide to rely on a micro influencer for a campaign you have to be very careful in your choice.

In order to achieve reliability and a unique service, we recommend using our website to search for the most suitable influencer in Italy.

influencee.it it consists of a catalogue made up of people who have decided to get involved and enter this world too. And these are currently the micro influencers who could be right for you.

With the help of a micro influencer you will be able to make inroads into the market share you are aiming to conquer, and there will be little problem in hiring even more of them to expand your audience.