Becoming an influencer it is definitely a profitable career choice. For this reason, a lot of people would like to become content creator, unfortunately they don’t know that they’re not paid just to take selfies. In fact, the job of an influencer needs a lot of hard work and let’s see why.

Become an influencer: find your niche

Finding a niche it is the first step for those who really wants to pursue this career. Those who want to become influencers should choose an industry they know, delve into and eviscerate every single aspect and find specific and always engaging content.

Once you have chosen your niche, it is crucial that your content is suited to it. Who want to be an influencer, should choose to focus in a single topic, this will help to attract more followers, engage and grow your fanbase exponentially. The goal is to look for an authoritative figure in their field of expertise and build trust.

How to become an influencer on Instagram: choosing the right platform

Who wants to be an influencer, should choose the right social platform that find suitable for their own contents. For example, a photographer should choose Instagram to post photos. Demographics data and statistics could be used on differents social platoforms to find the right one.

Choosing the right social it is crucial to grow your engagement on your profile. Instagram is still one of the most popular platforms. If you don’t know which way to turn, it is essential to study people who do the same job as us on instagram and understand a little about their content.

How to become influencer and earn money

Potential influencers must keep an eye on their comments’ and interactions’ audience. In this way they will know who is interacting with their contents, what they like and what they don’t.

Studying demographics data of your own followers is the key. If you are a potential influencer and you use Instagram, updating into a Professional account give you the opportunity to see who is interacting with your contents. This can give you info about where your followers are located, for example.

All the info about your data can better sell your profile to companies that are surely searching info about your post’s results. To earn more money it is fundamental to show your professionalism.

Become an influencer on Instagram: optimise your bio

Details of a potential influencer and the biography are the pillars of the presence on social platforms. The first thing that people see is your profile. Don’t forget to put your name, an email where people can contact you, the ”claim” or the way how you present yourself, the city from which you post and a website, if you have one.

Tips to become an influencer

Below some tips to become an influencer and earn money on social.

Creating the right content and quality

A potential influencer should not focus on quantity of the content but on quality. Posts that you publish should be in a good quality, that is relevant images and text. Beware of spelling and image quality.

Post, stories and videos must be clear and interesting. Text should look professional, it means good spelling and grammar. If an influencer works with a brand, must ensure that the content’s published on the various social channels are right for their followers. The target is to be credible and generate trust.

Use relevant hashtag

For influencers, using hashtag to show their content to people could be the right way to have success. An influencer should show their content especially to people who not yet follow them. Using hashtag give them this opportunity.

Some influencers add hashtag on their content, but it is better to put less hashtag and focus on the right ones for their topic. It could be good use popular hashtag with the niche ones to increase impressions and involvement.

Publish consistently and regularly

Publishing content depend on the social platform where they post. For example on Twitter an influencer should post content several times a day to become successful. On Instagram, however, it is useful to publish Reels, Stories in addition to classic posts.

Geolocalised influencers generally only get the right engagement from their audience if they publish posts based on where most of their followers are. This increases engagement and allows them to set a schedule, so that followers know when new content will be published.

Using different programmes to organise network

Influencers have to split their time between creating content, publishing it, writing captions and so on. There are several programmes that can be used to create consistent and engaging content. For example, Later allows you to schedule posts in advance to ensure that they are published on a specific date and time.

Canva, helps design graphics for blogs and stories on Instagram. Grammarly ensures that captions are error-free. Lightroom mobile, filters moving photos.

Interact with your followers

It is important for an influencer to engage their followers through content. But how? By interacting with them. Influencers interact with their followers by responding to their comments and participating in conversations.

For example, an influencer using Instagram can do polls to have dialogues with their followers. This leads to increased engagement on their posts and building their community.

Collaboration with other influencers

Working with other influencers could get them more followers and built their network. So they will have access to a new audience that can grow them, improve their content and share their ideas with popular influencers.