Influencer Marketing for Metaverse rapresents a natural evolution (even if for now it is still an integration) of the use of content creators in a sector (or environment) that is emerging and growing at a
rapid pace.

It is expected that influencers for the metaverse will play a key role in explaining and disseminating all the
novelties, services and all the opportunities the metaverse has to offer by creating and nurturing the
communities.

In addition to the ‘classic’ task of promoting expendable and usable products and services in the metaverse itself.

How to find Italian’s influencers for metaverse?

The first factor to take into account is the actual knowledge the influencer has of the metaverse and the
related topics he or she is talking about.

It is important that you do not communicate by ‘hearsay’ as, should your source be disproved or be captious, this will affect the effectiveness of your messages.

Although the metaverse is an environment that will see population growing in the short term, even if only conceptually, it has aspects and dynamics that are obscure to most. For this reason, being able to rely on someone with authority will make communication more direct, effective and clear.

How to find influencers for the meta verse

in addition to knowledge of the subject, timeliness should be taken into consideration. The first influencers who talked about metaverse have shown that they can ride the wave of novelty and understand its potential.

It is therefore advisable to address to whom have already demonstrated their ability to exploit the metaverse in their communications. On Influencee we are constantly looking for new influencers for the metaverse but there are still very few, especially in italy.

How many influencers for metaverse exist?

According to Virtual Humans, a platform that monitors meta-influencers on all social networks, there are more or less 150 total influencers in the online world.

Of course, they are all on instagram, and according to Pew Research, in 2021 the platforms of Instagram, Snapchat and TikTok are the ones where the number of influencers in the metaverse grows the most, and these are followed by a very young audience.

The characteristics of the Influencer Marketing Metaverse fanbase

Whether in the metaverse or in the ‘real’ world, it is important to intercept users that make up the influencer’s fan base that are on target with what you want to promote. Those who are interested in fashion will be so in both the real and virtual worlds, as will those who like technology, gaming, etc.

Beware, however, of structuring preliminary analyses for more delicate sectors, such as health or travel, as they may not have adequate correspondences in the virtual world. Having said that, as a general rule, the criterion ‘few but good’ always applies: better a small but very vertical fan base than a large but very dispersed one.

Differences between virtual influencers and metaverse influencers

More and more brands and companies are therefore opting for virtual influencers, with a focus on the large user base of young adults.

Disney makes Minnie Mouse do what influencers do on her official Instagram account, showing glimpses of everyday life with her love Mickey Mouse.