Are you deeply convinced that fashion is your profession? Do you love shopping and glossy magazines? Are you that person who is conscious of current trends and who can predict the future ones? If you answered positively to at least 2 questions, it is the right time to think about connecting your life with fashion industry. You could become stylist, a boutique manager, the owner of a clothing brand, ecc. All these roles are fantastics. However, we will talk about what is on everyone’s lips now and, moreover, quite lucrative and never boring: a fashion influencer! So, if you want to know how to obtain the desired title of trendsetter on social media and become a fashion influencer recognised, read on. We know the secret and we will gladly share with you!
What is a fashion influencer?
A little bit of theory, before starting the topic.
Un fashion influencer è un personaggio famoso sui social media, considerato un esperto nel mondo della moda, che crea contenuti di moda, condivide il suo gusto e l’approccio alla creazione di abiti, abitudini di acquisto e ha il potere di influenzare il comportamento di acquisto degli altri.
One example: there is a girl who just posted on Instagram about a new pink Jacquemus bag. She also showed how to style it with a beige jacket, white t-shirt, blue jeans and Nike trainers to go out for a cup of coffee with friends. If you wanted to repeat such a look or buy one or more of the items she showed off, you would fall under the influence and the girl’s hidden advertising would be broadcast to the targeted audience and get the desired results.
Actually, fashion influencers are not just about commerce, of course. Their activities are generally built on a deep love and respect for the industry. This passion allows them to make money on it.
Fashion icons usually have a large number of followers, who have become a loyal audience of like-minded people on social media. These eye-catching dressers collaborate with designers and brands, participate in fashion shows. Somehow, they live a wonderful life and shine brightly. Their mission is to inculcate in people a taste for style and encourage them to hone their fashion skills.
In turn, people draw inspiration, find out where to buy what they like, pick up clothes or simply admire their idols.
A fashion influencer is a glossy magazine, lookbook, stylist and photographer who does what he loves and also manages to earn money. Sounds tempting, sounds like the perfect lifestyle, doesn’t it?
What is the difference between a fashion blogger and an influencer?
Bloggers are often called influencers or influencers are called bloggers. When it comes to the fashion space on social media, it is rather overcrowded. Sometimes it is really complicated to understand what is what and who is who. However, you might be surprised to know that the roles of these two differ slightly. In a word, not all fashion bloggers can be influencers.
In the classic version, a fashion blogger has a website or page on a specially designed platform where they share their expertise on a certain topic (fashion in this case). They do reviews, boldly express their views, write articles on style, clothes, etc. To be more precise, such a blog is a full-time job where one person or together with a team produces content for personal or commercial purposes. The main thing is that this content brings educational value. The bloggers’ opinion is not heavy and is not initially designed to influence other people’s decisions. In the end, the content produced has an impact on the purchasing behaviour of the audience but is not the key intention.
Some bloggers who started their career a long time ago have turned into influencers. However, there are many who started a blog after achieving fashion celebrity status.
When it comes to fashion influencers, they are determined by their ability to influence people’s opinions. This is a person who can arouse interest and respect, they have their principles, which are openly conveyed to the public without aggressive obsession. They know how to lead a crowd and they do it perfectly. These are brand new celebrities who promote their lifestyle along with fashion.
Therefore, if a blogger is primarily associated with high-quality content, then an opinion leader is also a person behind this content.
Speaking of the business side of the matter, opinion leaders will never work with a company that causes even the slightest doubt about promotion. It is easier to negotiate with bloggers as they can practically do any review without thinking too much.
An example: a fashion influencer does not wear leather shoes because he stands up for animal rights and their protection. Based on his convictions, he will refuse to collaborate with the brand that offers to advertise such shoes. While a blogger is likely to accept an offer because the content is primarily for him. People know him as a creator and may not even know his personal convictions.
What does a fashion influencer do?
We are sure there are people who still think that being an influencer is just entertainment and fun. Social media was not taken seriously for a long time, but now it is a place where any business should be, a place where a lot of money is spent and earned. We have partly outlined what these fashion authorities do. Let’s focus on the details!
A fashion influencer is an example of the synergy between hobbies and work. Their job is to be stylish, produce unique content to stand out and bring together a community of like-minded people.
Let me specify. Each influencer has their own style and taste, and they share it on social media, taking photos, shooting videos, writing texts. They also give advice on how to style certain garments, what to wear next season to be trendy and much more. When they talk about their work, influencers working in this niche earn money from collaborations with brands, producing content to order. The mechanisms of collaboration are endless: telling about the brand in Instagram stories, tagging certain fashion items on photos, shooting videos about a particular brand, becoming brand ambassadors, etc.
The level of complexity of the task and, therefore, the gains depend on the authority of the influencer on social media, his reputation and his relationship with the public.
An opinion leader in the fashion category is always a welcome guest at fashion shows, presentations, gala dinners, and various events organised by brands.
In short, they have become known for their elegance and distinctive style that the public appreciates.
For brands, influencer accounts are an opportunity to build direct emotional contact with the audience and thus generate more sales. People trust them and feel a close, personal connection.
Being a fashion icon on social media is not rocket science, it also requires a lot of patience, creativity, energy and drive. Winning people over, getting their attention and getting them to listen exactly to you is a difficult task in the century of information noise. And they manage to do it very well!
Do you want to become a fashion influencer?
