Between algorithm changes and thousands of brands competing to expand their following, it has become increasingly difficult to stand out and increase engagement on Instagram.
The question therefore arises: how can I build an authentic and organic audience? Let’s find out together how to increase followers the right way.
- Write descriptive captions
Storytelling will help generate engagement and sharing. Write eye-catching and long captions: one of the factors that affects the performance of posts within Instagram’s algorithm is the ‘time spent on a post’: Don’t worry if this seems strange at first, your writing will improve as you find ‘your’ Instagram voice.
2. Diventa creativo con i tuoi hashtag
When it comes to Instagram subtitle ideas, you need to look beyond the obvious one-word hashtags. Create a homogenous group of #s, made up of small, medium and large hashtags that are relevant with your content. Be funny, ironic, never boring.
3. Use your link in bio
Change it at least every fortnight and use that clickable link in your bio to direct traffic to your most recent or most popular content. Optimising your bio is a great way to stand out: by adding a strong call to action and link, you can use your bio space to the best of its ability.
4. Interact with the best influencers in your industry
Visit the profiles of each person you have identified as an influencer in your space and “Activate post notifications” to be notified whenever they share new content. It is therefore essential to interact with them and try to become one of their favourite people or brands.
5. Add geotag
Tag locations in your stories. Thanks to the geolocation tag, posts and Instagram Stories are searchable by location, which means that anyone searching in that location on Instagram will be able to see them. Geolocalised posts get 79% more engagement!
6. Find clever ways to get people to share your content
Engaging people to interact with the content you publish is a great way to increase your reach and grow your following. To give a simple example, tag people in the image/comments and ask them what the image reminds them of or ask for their opinion. The goal is to get some virality through interaction.
To conclude the discussion on how to increase followers, develop your own unique and recognisable visual style. Put yourself out there by devising a safe communication strategy and put a lot of emphasis on being authentic and spontaneous. Build a bond of trust with your followers and commit to caring for them!
You could now read the article on which are the best apps for managing your social profiles.
